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List marketing has a major part to play as businesses look to boost the quality of their marketing campaigns especially in the current economic downturn. Experts point to two golden rules of surviving a recession which are to monitor consumers more closely and to adapt the propositions of the business quickly to meet the changing needs of consumers and businesses.
According to experts, your customer database should be treated as a fundamental part of direct marketing campaigns especially during the recession. The information from your customer list can be used in a number of ways, such as identifying trends and improving the efficiency of promotions.